Soft launching the hottest duo of the year🔥
BWW partnered with Doritos to create Flamin’ Hot Nacho wings. We partnered with NBA player Klay Thompson during the final season to showcase the spiciest duo. We took to social media to tease, launch, and sustain the content, getting everyone talking.
Our rollout plan was to use social to leverage their relationship, creating a“soft launch” just like people do with their relationships online.
Role:
Art Director
Team:
Creative Director- Graham Davis
Senior Art Director- Anna Vaughan
Senior Copywriter- Evan Barkoff
Copywriter- Kevin Kahler
TVC
Social
first comes the tease…
Launch