The Internet’s Comfort Person for Hanes, the Comfort Brand

Emma Chamberlain is one of the most popular influencers and fashion icons online right now.

She started as a YouTuber in 2016 and is now a podcast host and business owner of her coffee company.

The internet refers to her as their “comfort person.”

She was one of the first influencers who made a brand off of being casual and relatable by discussing personal topics and being known for always wearing comfortable clothes such as sweatpants and sweatshirts.

In her podcast “anything goes” she discussed products that have changed her life. One of the products she highlighted were the Hanes crew socks.

After listening to this episode, I acted imminently, presenting it to the team as a perfect person to partner with. Since Hanes is at the center of comfort and Emma is the internet’s comfort person, this is a partnership made in heaven.

We decided to send Emma a custom PR kit I designed, equipping the box full of her favorite socks and more.

PR Box